After a Christmas Blockbuster, Dior Opens Summer Pop-ups at Harrods – WWD

LONDON — Dior is again for extra at Harrods, opening a string of pop-ups showcasing the autumn 2023 ladies’s collections by Maria Grazia Chiuri. The outlets — which showcase ready-to-wear, footwear and equipment — are all positioned on the bottom flooring and will likely be open all through August.

The primary store recreates a library embellished with the model’s Plan de Paris print, which was impressed by a shawl designed by Monsieur Dior within the Fifties. The streets and monuments of the French capital are traced on the ground and partitions.

Dior has additionally dressed the Harrods facade with Plan de Paris pictures, together with Rue du Faubourg Saint-Honoré and 30 Avenue Montaigne, Dior’s Paris headquarters. The facade going through Brompton Highway options a big central panel whereas the home windows are full of bookshelves.

The second area is a present store adorned with Dior’s Florilegio print. Gadgets on provide embrace D-Bobby bob hats, silk twill shirts, Mizza scarves and the Dior Guide tote.

The third area recreates a cupboard of curiosities and shares leather-based items, and variations of the Girl Dior and Girl D-Pleasure baggage in a kaleidoscope of coloration.

Dior and Harrods are longtime collaborators, and the model usually creates a particular set up in the course of the month of August when London is full of big-spending vacationers from the U.S. and the Center East.

Dior has draped the Harrods facade with its Plan de Paris pictures of the French capital’s streets.

In November, Dior and Harrods unveiled their largest-scale collaboration, a gingerbread world and immersive expertise that traced the historical past of Christian Dior, his household and profession. As a part of the vacation challenge, Dior took over 44 home windows, the facade of the Knightsbridge retailer, a café and two pop-up outlets.

A megastar measuring 17 meters, or virtually 60 ft, was positioned excessive above the Brompton Highway entrance, forming a part of a lavish 3D show impressed by sketches from the Roman artist Pietro Ruffo for the Dior cruise 2023 assortment.

In accordance with trade sources, “The Fabulous World of Dior” takeover generated greater than 25 million kilos in gross sales, and remodeled Dior into the number-one bestselling model at Harrods. The shop declined to verify any figures, however mentioned Dior was a “high performer” all through the 2022 festive season.

In the summertime of 2021 Dior opened a pop-up boutique housing the autumn 2021 ladies’s rtw assortment with a customized set by the Italian visible artist Marco Lodola, a key determine in Neo-futurism.

The Pop art-inspired set radiated gentle and coloration and included Dior’s silhouettes and symbols of the English capital, similar to double-decker buses, black cabs and electrical guitars.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top