Balmain Opens Store at Phipps Plaza in Atlanta – WWD

Balmain has opened a retailer at Phipps Plaza in Atlanta, representing the primary U.S. retailer of its new idea based mostly on the Madison Avenue retailer in Manhattan, which opened in 2020.

The shop, situated at 3500 Peachtree Street in Atlanta, options males’s and girls’s ready-to-wear and equipment, along with eyewear.

A view of the inside of the Balmain retailer.

Featured within the retailer is the pre-fall 2023 assortment with the autumn 2023 assortment launching in coming weeks. An unique pink, white and blue monogram Unicorn sneaker, retailing for $1,650, will solely be out there on the Atlanta retailer location.

Balmain’s “Unicorn” sneaker, completely at Phipps Plaza in Atlanta.

The two,000-square-foot retailer combines the small print of a classical Parisian condo — marble, brass rails, mirrors — with the economic parts, akin to uncooked uncovered ceiling, metal and concrete, which can be typical in New York Metropolis.

Phipps Plaza is house to such designer manufacturers as Alexander McQueen, Balenciaga, Bottega Veneta, Brunello Cucinelli, Cartier, Celine, Dior, Louis Vuitton, Prada, Tom Ford and Versace.

That is Balmain’s sixth retailer within the U.S., following Madison Avenue, Bal Harbour, Florida, Houston, Las Vegas, and Melrose Place in Los Angeles. Extra shops will open in Dallas and South Coast Plaza in Costa Mesa, California, within the fall.

The facade of the Balmain retailer in Phipps Plaza in Atlanta.

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