Copenhagen Fashion Week Offers Gamified Experience with Drest – WWD

Drest, the cellular gaming firm that permits gamers to turn into vogue stylists and types to attraction to new audiences, has teamed with Copenhagen Style Week for a Nordic vogue brands-focused occasion that runs alongside the bodily August version of the showcase from Monday to Saturday.

Via Drest’s every day fashion and brand-focused challenges, gamers are capable of expertise the style week expertise from all over the world. The every day fashion challenges invite gamers to fashion their avatars for various events through the vogue week, like attending runways exhibits or dinners with influencers.

The brand-focused challenges, in the meantime, spotlight labels proven through the vogue week, together with Ganni, Stay and Stine Goya, in addition to Copenhagen-based abilities like Cecilie Bahnsen and Ester Manas. The gameplay goals to introduce their tales and presents hero merchandise to fashion avatars.

Lucy Yeomans, founder and co-chair of Drest, mentioned Copenhagen Style Week is a good match for the platform as “it’s enjoyable, playful, energetic however with a sustainability message at its core values we wholeheartedly share.”

“Style Weeks are one of many vogue trade’s greatest highlights, and having the ability to share experiences comparable to this with our style-obsessed gamers, to allow them to actually be part of these unique occasions, is what Drest is all about,” she added.

A Ganni x Ester Manas look in Drest as part of its partnership with Copenhagen Fashion Week

A Ganni x Ester Manas look in Drest as a part of its partnership with Copenhagen Style Week

Courtesy of Drest

Cecilie Thorsmark, chief govt officer of Copenhagen Style Week, famous that she is all the time exploring new methods to deliver the expertise of its Nordic vogue group to a wider viewers.

“I’m excited concerning the prospects and potential that partnering with Drest will provide, as it’ll open us into new territory – that of the gaming sphere – and in flip open new doorways for alternative to foster connections within the digital realm. We sit up for exploring how we will construct extra bridges between the digital and gaming world and Copenhagen Style Week,” added Thorsmark.

Drest launched in 2019 as a mobile-only gaming platform for vogue followers, who undertake particular challenges within the metaverse, comparable to styling a hyper-realistic avatar head-to-toe for the Oscars or participating in brand-specific competitions.

Group members vote on the kinds and the winners stage up via the sport, successful digital prizes and different rewards.

A Ganni x Remain look in Drest as part of its partnership with Copenhagen Fashion Week

A Ganni x Stay look in Drest as a part of its partnership with Copenhagen Style Week

Courtesy of Drest

Its income come from clients’ in-game spending, partnerships with manufacturers, and affiliate hyperlinks. Drest has a partnership with Farfetch which permits gamers to remodel digital clothes and niknaks from the sport into real-life purchases. 

The corporate has thus far raised 45 million kilos, together with the newest 15 million kilos of funding from its longstanding investor, and consumer progress has been rising 250 % year-on-year, in line with Drest.

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